Design as an expression of the identity of the brand is something that has been widely understood and our professionals lay heavy emphasis on getting the right mix of colour, design and pattern right in all four quadrants of the web page. All popular websites that have a significant fan following have got this mix right and it reflects in the flow of pages when users log on to the sites.
Easy navigation, clear succinct content that can reflect the personality of the brand in the right manner is what client’s desire. The kind of technology used and the type of design and content uploaded on the website reflects to a large extent how important a robust online presence to the custodians of the brand is. For some, business pundits, it also reflects to some extent the financial strength of the business concern that owns the website.
Well designed websites not only give you a better tool to target your geographically diversified customers but also appeal to their sensibilities as well. Websites designed for the education domain should appeal to children as it helps in nuclear marketing wherein children give the desired marketing push to swing the decision of the parents in the brand’s favour.
Yes, with smart-phone penetration increasing exponentially and mobile devices replacing desktops and laptops as the default web navigation device, much of the action has shifted to the mobile space and we are ready with our arsenal of talent to tap the latent demand for user-friendly design sites that can induce impulse purchases by showcasing products effectively, allow non-intrusive advertising and can render quickly on mobile browsers.
Our approach to web design encompasses colour theory, semiotics, and psychology as we believe that design is an eclectic science that draws out from various disciplines in order to evolve into a dynamic field of study that never ceases to amaze its audiences. As far as possible we use an in-house developed font library and undertake shooting of images ourselves in order to develop an outstanding product that can delight customers and lend the right impact on target audiences who are in the process of deciding whether to buy the product or not. Good design coupled with new technologies like responsive design, html5 and css3, bootstrap can swing the decision in favour of the brand and even get good referrals in the long run.